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how to communicate effectively via email.  If you run your own business or you are starting your own business it is important that you know how to appropriately type your emails. The way you [...]

Colour is usually taken for granted, most people do not give colour a thought, even designers sometimes. Yet why do we not realise what important role colour plays in our everyday lives? We are [...]

Brandmarks include an almost infinite variety of shapes and personalities.  Brandmarks can be assigned to a number of different categories.  These categories range from literal through to [...]

Six Years of Pantone Colour Trends. The following is a year by year Pantone Colour Trends  Report for a 5 year period and also what the outlook is for the 2014 Pantone colour trend! 1. 2013 year [...]

WHAT LOGO STYLE WOULD YOU LIKE? This is a question that graphic design companies will normally ask their clients in their creative brief or at some stage before they commence the design of your [...]

To understand colour better, it is important to understand how our eyes and brain perceive colour.  We see colour everywhere but how do our eyes translate it into an image? WE SEE WAVELENGTHS [...]

Brand Redesigns.  When a logo is created it should last a long time, but time can make the logo look outdated after a decade or so. A great brand should last a decade or more, a not so well [...]